In an earlier post I talked about Passive Income as being one of the most profound aspects of building wealth.  This is the truth, but the fact of the matter is that there is one aspect which is paramount over any other when it comes to wealth building, especially wealth building in a hurry, and that is Relationships.

Here’s the thing that few people mention when they talk about building wealth and becoming rich.  No matter what happens in this world, there’s always a linkage of people who actually make it happen.  No man or woman can becomes wealthy on their own effots without dealing with people in one way or the other.

Let’s face it, people are the ones who are going to give you their money for your services right?  For people to feel comfortable giving you their usually hard earned money they have to perceive what you have for them as having intricate value for them, and they have to feel comfortable and trust you.

That comfort and trust is built on your relationship with them.

This is why building relationships is the key to building wealth.  There are various types of relationships that you’ll have to build and cultivate to truly see major success.

In essence, one of the things that you should get into the habit of, which is rare and will put you in a small percentage of the population, is to learn to see the good in everyone you meet.  Dan Kennedy, the business and marketing consultant that the business and marketing consultants go to for advice says that “everyone on Earth is here for a purpose even if only to serve as poor example.”

This is true, but the fact is that if you learn to see the good in people then you have something to go on to build a relationship with them.  The majority of people in this world like to see the bad in everyone they meet.  They would rather gossip and talk about that person – to the other people that they gossip and talk about – than to actually form a friendship or bond with them and get to know them.  Getting to know just one right person can change your whole life forever, and often times it’s the people that we think will mostly likely have nothing to offer for us that have the most to offer.

This is not to say that you should form relationships just for your benefit.  You see that’s where people will often make a huge mistake.

If you read the post on self-value, you’ll remember I advised that you need to serve people and therefore become valuable to that person.  Then and only then will you ever get anything from any relationship, and rightly so.  It’s a cause and effect action and that’s one of the laws of the universe.  You can never truly expect anything when you haven’t created a cause for the outcome…the effect.

By building relationships on the foundation of your value, you’ll begin to see that people are attracted to you and will be standing in line to build relationships with you.

The types of relationships that you’ll need to build are:

• With the everyday people in you life (remember, you never know which person will have the most immense effect on your life)…

• The people who you work with who are your peers…these are the people who you can expect to partner with and increase the value of both parties.

• Your prospects and customers (this is a biggie)…no business is complete or even possible to succeed or thrive without customers and prospective customers…

• Mentors…these are people who can help you grow to new heights in your life and your business…but the fact is that you need to show them value before they’ll truly care to share their knowledge and expertise with you…

• Those that you can mentor.  It’s important that you give back to the world and the universe and one of the best ways to do that, if not the best way, is to mentor someone yourself.

If you’re not building relationships then you’re not actively building your life. It’s time you took stock in your life right now and the relationships that you have built, and begin to truly become of service to people and watch your relationship base grow in leaps and bounds.  You’ll thank yourself very soon for doing so.

The term internet marketing is thrown around very loosely these days.  I guess it can mean a lot of different things to a lot of different people in a sense, depending on the business that you’re in.  But essentially, internet marketing is simply using the new and vast media…the internet…to market your products or services.

Pretty simple right?

You get online and you start marketing. Well, it’s not as simple as that unfortunately.

Here’s what most people will do…they’ll get online and put up what they think to be a nice looking website full of fancy graphics, and silly animations, put a little bit of info about their product, and a ton of info about themselves, stumble through the hosting and getting it up online…and then sit and wait.  And wait…and wait…and wait some more!

But the problem is that this is closer to a train wreck than it is internet marketing.

If someone does happen to stumble upon your website…which they very likely will unless you’ve actually told them the URL, they might stay at your site, but only in amazement, much in the way that people will sit and stare at a train wreck.

This my friend, is not internet marketing.  This is simply having a website (a bad one) up on the internet. There’s a huge difference.

How Internet Marketing Should Look in the Beginning at Least…

So first of all, you should know that just building a website doesn’t mean anybody will ever come to it.  The building of the website is just a step in the process.  The good part is that that’s where most of your competition stops so just knowing this puts you far ahead of the curve.

Even more importantly is how you build your website.

Before you even begin you need to really have a very specific idea in mind of what you want to accomplish with that site.   You need to know exactly who you’re targeting to come to that site…who your customers are, who your prospects are, etc.  The more you know about this the more success you can expect, and that’s before you even write a single word on your site.  I’m simply talking about the structure and navigation of your site.

When you do put your message on your site, the content… please don’t make the mistake that millions of people who are clogging up the internet have done.  Don’t talk obsessively about yourself.  You need to always show people the benefits that THEY will receive for doing business, or teaming up with you.  It’s not about you, it’s about the prospect.  It’s about the READER.  ALWAYS!

There’s much more to the sales message than I could possibly get into here, but that’s a good start…focusing on the target audience.

If I Build It, Will They Come?

We all wish it were that easy.  The internet is a vast, vast place. There are billions and billions of web pages online all vying for attention.  Luckily most people all do it the hope and pray method, and we all know that hope is not a strategy so you luck out there.

There are things that you MUST do to get visitors to your website…it’s called website traffic, and you want as much of it as humanly possible.  But…you want targeted traffic, from the exact people who WANT to read your message.  You want to get yourself right in front of them.  Once you’ve done that, you increase your chances of success drastically.

I will continue to post more material about internet marketing on this blog, but it’s important that you take note of what I’ve said here, because these are the make or break mistakes that people make before they even get a good chance to start.

Oh, and by the way, stay away from the crazy graphics, bright backgrounds, and animations on your site, unless they serve a very, very useful purpose.  You’ll thank me for that advice later.

With nearly everything in life there are two ways to do something… the easier way or the harder way.

More often than not the easier way pretty much correlates to the most efficient and effective way.  I suppose this isn’t the absolute 100% truth and that sometimes the easier way isn’t the most effective — but the lazier way — but for the most part the easier way usually wins the game.

Network marketing is no exception and therefore there is an easier way and a harder way to market for prospects.  These are made up of either chasing or attracting prospects.  Which would you say would be the easiest?

Let’s just start with the harder way.  Chasing!  Chasing anything anytime is never easy or very much fun.

Tell me this…is it easier to go out and chase your food and kill it or is it easier to just go to the store and buy it.  It might be a bit of a stretch but you could almost say that the delivery drivers are bringing the food to you.  Sure, you still have to drive to the store and pick it up, but essentially it’s brought to your store, that you like, and that’s easiest for you to get to.

How about in the dating world?  Clearly we’d all rather have members of the opposite sex, hopefully intriguing ones, approach us rather than having to go out and try to pick them up.  Wouldn’t you say that’s true?

Well, in network marketing, the best and most effective way to market for prospects is clearly to have them come to you instead of you having to chase them around.  Now this may seem a bit impossible at this point in your career, but let me assure you that it’s totally and completely possible.

You see there are tons of people out there in the world at this very minute actively looking for an opportunity to make more money and/or start their own business.  In fact, there are tons of people actively looking to start a network marketing business.

You may not think that because the common model of talking to family, friends, and neighbors requires that you chase prospects that haven’t shown an inkling of interest in your business.

This can be a great way to build your business, and my wife and Ann and I have built two entirely separate fortunes this exact way, but if you’re not careful it can lead you to believe that these are the only choices you have, and there aren’t any people actually looking.  But there are, each and every single day.

So the key of attraction marketing is to get these people to come to you instead of you coming to them right?  So how do you do that?

It’s important to know what your prospect is looking for.

Sure… they want more money and you do have a way for them to make that, but that’s only a small piece of the puzzle. Think of yourself when you’ve looked for an opportunity to make more money.

What did you look for?

You probably looked for information on how to earn more money right?  You may have looked for information on how to start your own business.  What you were ultimately looking for was a teacher.

You were looking for the teacher by first searching for the message.  You wanted information, but when you find that information… high quality content driven information – NOT a SALES PITCH – you then want to learn more from the person who provides that information.  You wanted more of that person.

You were attracted to that person right?

So then, if you want to attract prospect through attraction marketing you simply need to learn to reverse that system.  You know that people are looking for information so you simply must be the conduit to that information, and build trust within that person that you hold what they need right now…the knowledge to make more money.

Once you’ve done that, you’ve become highly attractive and valuable to that individual.  That’s attraction marketing and it’s pretty darn simple.